The people of Jira, long ago, grew frightened of magic. Being a war-loving group of people, they immediately set to war against magical creatures and magic wielders. They slaughtered all the ‘fairly tale’ creatures long ago, long enough for them to settle into children’s tales.
Lately, the magic is seeping back into the land and some of the people. Some people are being transformed into ‘fairy tales’.
The elves, having realized their demise at the hands of people that had once been their friends, spun their heritage into the plants they lived in, the animals they walked with and (most bravely), the humans that killed them. Thus there is a new elven nation trying to be born.